AI Strategy Advisor

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AI Innovation Framework

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House of Change

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Bergmann Logistik AG

KI-Potenzialanalyse Bergmann
Two-row floor plan: Unaware, Shock, Acceptance, Integration, Transformation on top; Denial (under Shock) and Confusion (under Acceptance) below, with a relapse loop from Transformation back to Shock?Unawarehaven't noticed yet!Shockthe iPhone momentAcceptanceok, it's here to stayIntegrationinto daily workflowsTransformationgrowing with itDenial"this will pass"Confusiontoo many tools, no model

Claes Janssen's model, extended for the AI age

  1. 1. Unaware(extended model)

    Exists before the four classic rooms. Represents people who haven't yet heard about AI developments or don't grasp their significance. Studies show up to 60% of people in Germany are in this room.

Fluidity

A key aspect of this extended model is its fluidity: people and organizations don't move through these rooms linearly. They can jump back and forth, especially given how fast AI keeps developing. A vivid example: OpenAI's "GPT Mentions" feature (connecting different custom GPTs) threw many users who had just mastered custom GPTs back into the room of unawareness.

Strategies for navigating the model

  • Focus on foundational technologies: rather than getting lost in specific tools, understand the underlying principles and mechanisms of AI.
  • Continuous learning: the AI landscape keeps changing constantly. Regularly updating your own knowledge is essential.
  • Critical thinking: instead of blindly copying prompts or approaches, develop your own solutions grounded in solid understanding.
  • Ethical use: AI is a powerful tool that can be used constructively or destructively. Ethical, common-good-oriented use is essential.
  • Agility: the ability to move quickly between rooms and integrate new developments becomes the key to success in the AI age.

This connects directly to positioning yourselves on the AI Evolution Stages:

AI Evolution Stages →

Covered with client — 7/30/2026